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Fair Trade: The Body Shop Scenario
Project type
B.Com Project, Madras Christian College
Location
Chennai
Date
March 2018
As part of my B.Com project, I conducted a comprehensive examination of fair trade principles, their real-world impact, and the practices associated with this ethical trade movement with a focus on "Body Shop" - a global beauty brand in cosmetics industry.
The Body Shop has been at the forefront of promoting ethical and sustainable business practices since its inception. This project aims to explore the implementation of fair trade principles within The Body Shop's operations and supply chain. By examining how The Body Shop incorporates fair trade principles into its business model, we can gain insights into the practical application of ethical trading in the cosmetics industry.
